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The Business Advisory Blog

Welcome to our blog

Insight, news and updates from Alliott NZ Chartered Accountants, Auckland New Zealand. The views expressed here are the views of the author and should be discussed in further detail should an article be relevant to your individual circumstances.

While every effort has been made to provide valuable, useful information in this publication, this firm and any related suppliers or associated companies accept no responsibility or any form of liability from reliance upon or use of its contents.  Any suggestions should be considered carefully within your own particular circumstances, as they are intended as general information only.

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Give Your Business Direction

Written by Vanessa Williams on April 26th, 2017.      0 comments

set goals-266In order to make the most of strategic planning, your business should give careful thought to the goals it outlines and then back up these goals with realistic measures for evaluating results.

Here are three tips on how to create business goals and things to consider.

 

Barber responds to new competition by differentiating

Written by Greg Millar on November 24th, 2016.      0 comments

barcode head-448A well-established barber shop in a small town was hit hard when a new barber moved into the area and set up in competition. Having held somewhat of a monopoly prior to the arrival of the competitor, the barber had become complacent and benefited from false loyalty. It all came home to roost once the new barber opened his doors.
Topics: competition
 

Understand what your competitors are doing

Written by Vanessa Williams on November 24th, 2016.      0 comments

race-341If you’re ever in a situation where your revenue or profits are falling year on year, it’s really important to find out why that’s happening.
 

What’s your purpose?

Written by Greg Millar on July 27th, 2016.      0 comments

WHY-468Why are you in business? ​If you don’t know, your customers surely don’t.

More importantly, if you don’t know, you won’t be able to tell your customers why they should choose you over your competitors. Answering this simple question is critical to forming a purpose statement and creating your marketing strategy.