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Insight, news and updates from Alliott NZ Chartered Accountants, Auckland New Zealand. The views expressed here are the views of the author and should be discussed in further detail should an article be relevant to your individual circumstances.

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What a business plan can do for you and how to use it

Written by Alliott NZ Chartered Accountants Auckland on May 24th, 2016.      0 comments

Contrary to popular practice, a business plan is not a means to securing finance.

business planning-560Instead it is a step-by-step guide to running your business and creating the product or service that will make it in the marketplace. And, like any other map, your plan will have to be adjusted according to your vision for the company, conditions and opportunities in the marketplace and your business’ current condition.

Whether it’s formal or informal, every business has a plan.

The local hair salon may not have formally written down the plan, but before setting up shop, a smart owner would have assessed the need for a shop in that area of town, the ability to attract clients there, the appropriate amount of chairs, whether to hire someone to do the shampooing and sweeping, the cost of utilities, the parking availability for clients. The owner who waits to figure out these things using trial and mostly error will be lucky to be left with his/her wits, much less any customers. A business plan helps to minimises those pitfalls.

To many people, the concept of writing a business plan for their own business is a daunting one. Perhaps it would appear less daunting to view the process as simply writing the answer to three questions, namely:

  1. Where are you now?
  2. Where do you want to be at a future date?
  3. How will you get there?

THE FIRST QUESTION – ‘Where are you now?’ must be your starting point. This question seeks to provide a planning base. It looks at your business to establish such things as: 

  • your business idea
  • your current level of sales
  • your customer groups
  • your products and services
  • your pricing policy
  • your distribution policy
  • your promotional activity
  • your overall operation
  • your team members
  • your finances

Answering the question, “Where are you now?” is often a major stumbling block because most people don’t know where to start. However, the answer is surprisingly simple if you divide your business planning into four key areas: Operational, Marketing, Employees and Finance. Such a division allows you to analyse your business (or assumed business) to create a solid planning base.

THE SECOND QUESTION – “Where do you want to be at a future date?” is simply asking you to visualise your business operation at a set date in the future. This visualisation process is almost identical to the exercise of setting personal objectives. The difference, however, is that the focus here is on business objectives.

THE THIRD QUESTION – “How will you get there?” asks about the steps you need to take in order to achieve the business objectives you have set. These steps, or strategies, can be identified, written down and programmed. Additional things a business plan should consider:

  1. What is a reasonable expectation of profitability and when?
  2. How will the business pay you and any team members?
  3. What are estimated expenses?
  4. What is the pricing strategy?
  5. What is the need for what you are offering and what profit margins can you expect?

While much of this may have occurred to you informally, it is very import to write it down.

If you ever need to approach a bank or investors, you will need it. Writing it down will reinforce your vision, give you a reference point for checking your business’ progress and will most likely bring up factors you did not consider when creating the plan in your head.

Writing down your business plan:

  1. Helps you determine and coordinate all aspects of business operations
  2. Gives you a means to analyse and determine what might be the best chance to boost your business out of a stagnant situation
  3. Assists you in determining the risks and benefits associated with any changes
  4. Decreases your chances of making a mistake or not considering important factors in your business, and most importantly,
  5. Dramatically increases your chances of success.

Business plans are not only for those just setting out their journey in the marketplace. They are useful when acquiring a new business, forecasting growth, introducing a new product or service, entering a new market, responding to changes in the market or changing a significant aspect of your business.

Positioning your business for growth requires a clear vision of the future, a start and end point and the ability to track your progress and alter course along the way. At Alliott NZ we understand that you might not have the knowledge or expertise to achieve this, but we do. We also have an extensive range of tools available to help you successfully grow your business. Call us in Auckland today on 09 520 9200.
 

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